Understanding decision making
We live at a time when volcanoes of information are filling the sky with an uncertain grey dust and obscuring our horizons.
The internet may have enabled ‘nation to speak unto nation’ but instead of bringing understanding and concordance, the effect appears to be the opposite. People with little knowledge consider themselves expert.
I am often confused when at the end of a presentation the speaker asks the virtual or real audience, what they think. ‘Put your thoughts in the comments below’. Really? Who is the expert here? The speaker or the listener?
So how do we make decisions? What is real and true? What is fake?
With this ‘information age’ came a whole generation of young people who were given high expectations in life. ‘You too could one day be Prime Minister’. Statistically true but probably as likely as falling off a cliff.
Being an ‘expert’ has become raised in esteem at the same time as reducing it’s social value. Numerous professions are being disgraced by the media, such as the police, social workers, school teachers, health workers on the evidence of shocking but isolated incidents. It’s a compelling use of emotional persuasion rather that logical reasoning. Those who struggled to reach beyond a life of manual work, are being rewarded with low wages and flagging public confidence.
How has this happened? How do we decide things, really? Are our opinions being made for us?

There is a book that appeared in a permissive 1971 called ‘The Dice Man’ by George Cockcroft which I thoroughly recommend to adventurous readers. The theme of the book is a psychiatrist who starts to make every personal decision with a die. It’s as simple as that. The ‘moral’ values of this character’s life are eliminated and his behaviour become socially ‘exploratory’.
What the theme of the book shows us is that we make decisions and yet those decisions might as well be random for all the understanding we have about how they came about. One might also question where one is going in life.

To get to the rub here; humans decide using their heads, their hearts, their intuition or just randomly; including omission. Most of the time it’s a combination of all of these in unequal proportion of strength of influence.
If that sounds complicated, it is. And when two humans decide something together it gets a whole load more complicated. When a man meets a woman in a bar and they are both looking for a life long partner and wondering if ‘this is it?’, there is a lot of thinking, feeling, intuition and ‘do I feel lucky?’.
When a married couple are shown a house by an estate agent (or realtor), usually the husband is measuring the garage while the wife is in tears over the beautiful kitchen and views of the garden. Or they may both see nothing about the house that they like. Perhaps the agents description pressed the wrong buttons and they thought they were going to look at something else.
What about political decisions? If you live in a democracy you get a vote, now and again. How do you decide? Those whose tendency is to use their mind to make decisions, may read a party manifesto or listen to the speeches of candidates to form a decision based on information.
The problem with this is that the information is almost always biased. Candidates may have only selected facts that support their policies. This may unknowingly contain information that was generated by a hostile state and fed into the minds of politicians and voters alike. Then the bias is from randomly elsewhere and yet intelligent people base their decisions on it.

People are constantly mislead even by their own governments in the same way. For instance, a government might present as fact something that is not true. This has become prevalent in much of modern politics whether in the USA or the UK. The disgraced ex-prime minister Boris Johnson was known as a compulsive fibber even in his school reports and is still present in his ‘I don’t care’ decision making.
To give another example of biased decision making, only those scientists were quoted during the Sars 2 – Covid 19 pandemic whose ideas supported the policies of governments. For instance, if they were specialists in virology and immunology who thought untested RNA vaccines were the best solution to the problem of hospitals becoming overwhelmed, then they were selected to advise ministers and front with the public in interviews.
The decision making process before during and after the pandemic highlights the many strands to justifying decisions that affected people’s lives and livelihoods. The poor decisions displayed little understanding of how decisions should be made. Perhaps the problem was never hospital capacity but keeping people fit to continue to go to work and for children to study; all by using socially reassuring and cost benefited methods.
Much of the justification of actions by governments during the pandemic was accepted by the general public because persuasion was targetted at the emotions rather than the mind and good old ‘common sense’. Instead the emotion targetted at populations was fear. If governments can persuade their populations that they have to do x,y and z otherwise they will die or cause the deaths of others, then they gain a dominating position.
Proffesor Mark Woolhouse wrote in The Guardian newspaper
“At a No 10 briefing in March 2020, cabinet minister Michael Gove warned the virus did not discriminate. “Everyone is at risk,” he announced.
And nothing could be further from the truth, argues Professor Woolhouse, an expert on infectious diseases at Edinburgh University. “I am afraid Gove’s statement was simply not true,” he says. “In fact, this is a very discriminatory virus. Some people are much more at risk from it than others. People over 75 are an astonishing 10,000 times more at risk than those who are under 15.”
The argument ‘get vaccinated or you will be passing a fatal illness on to others’ has also since been proved to be factually incorrect! The drug companies had thought about this but only conducted research using eight (or was it ten) rabbits. As to harms associated with the vaccine, these were strongly denied and anyone suggesting they may cause myocardial disease was discounted as a ‘conspiracy theorist’. This expression has evolved into an emotional criticism rather than showing a basic understanding of the difference between a ‘theory’ and a fact.
Again there has since been found a high percentage of excess deaths in those vaccinated, either causal or temporally correlated; a situation that has not been publicised, explained or apologised for by either drug companies or governments.
The whole ‘pandemic’ situation can be seen with hindsight by the rational mind as a ‘storm in a tea cup’ stirred up initially by a despotic government to whom few other nations openly respect in most other matters, namely the China’s Communist Party.

Pandemic Politics picture credit: The Economist
Was ‘lock down’ ever a better alternative to ‘go to bed’? How did ‘lock down’ ever become acceptable to freedom loving democracies?
Emotionally, many were traumatised by events when they really didn’t need to be, especially by constant fear inducing reporting by the media. The only solution offered to the fear of death, was to be vaccinated.
There were some who didn’t understand the science and didn’t feel the fear but made a decision about whether to be vaccinated based on intuition. These are the people with who are hardest for governments to deal with. Novak Djokovich knew his own mind on the subject of vaccinations and spent time in detention in Australia for his principles.
In summary, most life decisions are far more complex than we have to tools to make. Victorian education was based on fear induced fact learning. Today unrealistically optimistic self belief is taught in schools. Perhaps in the future children and young people will be taught how to gain a rigorous understanding of their psychological, emotional, intuitive and ‘I just feel lucky’ characteristics. Ultimately, understanding oneself with any clarity takes a lifetime to achieve, if at all. Trial and error decision making is really not a good tool for life in my opinion but it happens to an alarmingly high degree not least in those who lead us.
Governments and citizens have become like rabbits caught in the headlights of change. They look left and right for a safe direction to run but like unfortunate lapins, our future depends on making swift, informed, ethical, unbiased, emotionally intelligent, compassionate and inspired decisions for ourselves, our loved ones and those who come after us.
You have one sixteenth of a second to decide. Your time starts now.
